Landing pages are just pages on your website. Each page on your website is called a landing page. Most website templates come with a standard set of landing pages. This varies depending on the template you select and the platform you’re using. Typical landing pages include: About Us, Home Page, Location, Contact Us. These landing pages are essential for most brick & mortar stores.
The SKUs you carry in your store drive retail sales. Almost every retail store in America has a different product mix. Even franchises and corporate stores have varied product mixes in each store. Smart merchandisers select products depending on the needs of a specific market. Consumers research products online. To be competitive, retail stores must have an online product catalog on their websites.
There are two major reasons an independent retailer needs an online catalog. To inform consumers and to inform search engines.
Title tags and description tags sound more confusing than they actually are. Remove the word tag and each term becomes much easier to understand.