You can’t manage digital marketing if you don’t measure analytics

As a society we track everything. We track votes. We track athletes stats. In business, we track our revenue and our expenses. One of the most important metrics we check is the cost of goods sold. We track employee hours and pay rate. We track almost everything we can get our hands on so we can make good decisions about how to run our business. You track your number of likes on Facebook and we track the number of email addresses we’ve collected. Why the heck wouldn’t we track our website traffic?

Read more

Your Key to Success: Blogging – Be the Local Expert & Dominate Google

Blogging for SEO and Expertise

Blogs are the articles on a website. These articles are usually written by an employee or owner of a website. Sometimes an expert guest will contribute articles to this section of the website. The National Retail Federation Blog is about retail in the United States. If you own a flower shop, your blog might include articles like, “How to Pick the Best Flower Arrangement for Mom,” or “Ways to Personalize Your Valentine’s Day Flowers.” In this article, we talk about the value of blogging for retail businesses. It not only makes you look like an expert but Google loves a good blog too!

Read more