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April 2020

Google

How to add curbside pickup, local delivery to Google My Business Listing

Keegan EdwardsApril 30, 2020 6:14 pmMay 17, 2022

How to add store pickup and delivery attributes to Google My Business page

Hi everyone and thank you very much for joining me. So we are going to talk about how to add curbside pickup and delivery to your Google my business listing.

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What to post on Instagram for Small Business
Digital Marketing Book, Social Media

What to post on Instagram – Small Business

Keegan EdwardsApril 27, 2020 12:57 pmMay 17, 2022

Like Twitter, Instagram doesn’t have a star rating system. But that doesn’t mean you can’t look like a star. Customers judge your social presence even if they don’t interact with your business at all. Customers research the businesses they want to buy from.

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Twitter for Small Business
Digital Marketing Book, Social Media

What to post on Twitter for Small Business

Keegan EdwardsApril 21, 2020 12:43 pmMay 17, 2022

For a small business to succeed on any social media platform it needs to do four basic things. First, look great, or ‘Be a Star’. Second, Advertise. Next, Serve your customers with your messaging. Finally, engage your customers. Let’s review what each of these phases looks like on Twitter.

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Facebook for Retail
Digital Marketing Book, Facebook, Social Media

Basic Retail Content Strategies for Facebook

Keegan EdwardsApril 14, 2020 1:44 pmMay 17, 2022

What does the BASE (Be a Star, Advertise, Serve, Engage) strategy in action look like on a Facebook page? 

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Engage on Social Media
Digital Marketing Book, Social Media

Social Media is for engaging with your customers

Keegan EdwardsApril 9, 2020 12:41 pmMay 17, 2022

Social media platforms exist so people can interact and engage with other people. 

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Social Media Customer Service
Digital Marketing Book, Social Media

Social Media is for Customer Service

Keegan EdwardsApril 6, 2020 12:19 pmMay 17, 2022

Customer service happens on social media, whether you realize it or not

Customer service happens online. Is it so shocking? Everything else happens online. When you think of social media I want you to think of customer service. Customer service is potentially the most important aspect of social media management.

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    Keegan Edwards focuses on innovative and practical digital marketing solutions for affiliated groups of independent retail stores.

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