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Google, Websites

How to check if URL is indexed in Google using Google Search Console

Keegan EdwardsMay 21, 2020 11:56 pmMay 21, 20200 Comments

Using the Coverage section of Google Search Console to see if your URL is indexed

[Video Transcript]

Hi everyone and thanks for joining me.

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Why small businesses shouldnt use too many social media platforms
Digital Marketing Book, Social Media

Why small businesses shouldn’t use too many social media platforms

Keegan EdwardsMay 20, 2020 2:09 pmMay 20, 20200 Comments

We’ve covered four platforms so far in my blog posts. I would encourage every independent retailer to use at least one of the platforms. There are others that may be valuable for you depending on your industry and experience.

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Email Marketing, Marketing

How to use Shopify Email Marketing

Keegan EdwardsMay 13, 2020 8:46 pmMay 13, 20200 Comments

Hi everyone and thank you for joining me. We are going to talk about how to use Shopify’s brand new free email marketing platform.

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Pinterest marketing
Digital Marketing Book, Social Media

How to use Pinterest for Marketing Small Business

Keegan EdwardsMay 13, 2020 11:33 amMay 13, 20200 Comments

Pinterest is a social media platform that is often compared to digital scrapbooking. 

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Google, Websites

New Products Issues Detected on your website – What does it mean?

Keegan EdwardsMay 8, 2020 7:04 pmMay 8, 20200 Comments

Video Transcript on what the products issues detected on means

Hi, thanks for joining me here today. So you just received an email and it said you have a products issues detected on your website. Well, what the heck does that mean?

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Ranking in local Google search results
Google, Marketing

The real cost to your business of going with the cheaper website

Keegan EdwardsMay 1, 2020 12:28 amMay 4, 20200 Comments

People use Google to find the products they want to buy. If I want to buy pet food I search “pet food near me.” When I want to buy a new power tool I search “power tools near me.” If I want to buy a trampoline I search “where to buy a trampoline near me.”

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Google

How to add curbside pickup, local delivery to Google My Business Listing

Keegan EdwardsApril 30, 2020 6:14 pmApril 30, 20200 Comments

How to add store pickup and delivery attributes to Google My Business page

Hi everyone and thank you very much for joining me. So we are going to talk about how to add curbside pickup and delivery to your Google my business listing.

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What to post on Instagram for Small Business
Digital Marketing Book, Social Media

What to post on Instagram – Small Business

Keegan EdwardsApril 27, 2020 12:57 pmApril 27, 20200 Comments

Like Twitter, Instagram doesn’t have a star rating system. But that doesn’t mean you can’t look like a star. Customers judge your social presence even if they don’t interact with your business at all. Customers research the businesses they want to buy from.

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Twitter for Small Business
Digital Marketing Book, Social Media

What to post on Twitter for Small Business

Keegan EdwardsApril 21, 2020 12:43 pmApril 21, 20200 Comments

For a small business to succeed on any social media platform it needs to do four basic things. First, look great, or ‘Be a Star’. Second, Advertise. Next, Serve your customers with your messaging. Finally, engage your customers. Let’s review what each of these phases looks like on Twitter.

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Facebook for Retail
Digital Marketing Book, Facebook, Social Media

Basic Retail Content Strategies for Facebook

Keegan EdwardsApril 14, 2020 1:44 pmApril 14, 20200 Comments

What does the BASE (Be a Star, Advertise, Serve, Engage) strategy in action look like on a Facebook page? 

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Keegan Edwards focuses on innovative and practical digital marketing solutions for affiliated groups of independent retail stores.

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