This pandemic is no joke. The stock market is dropping, people are staying home from major family and life events. I am sure this virus is on your mind. It’s on the minds of your employees and customers.
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Breadcrumbs issues detected data-vocabulary.org deprecated – How to fix
[Video Transcript]
Helpful Links
https://developers.google.com/search/docs/data-types/breadcrumb
https://support.google.com/webmasters/thread/26338421?hl=en
Hi everyone, thanks for joining me. Today we’re going to be talking about what to do if you receive the new breadcrumbs issue detected for your site from Google Search Console.
Read moreNew Events Issues Detected for Site – How to Fix
Most Independent Retailers Still Don’t Know How to Meaningfully Engage on Social Media – The Importance of Local Relevance
Social media platforms exist so people can interact and engage with other people.
In 2020, Social Media Management is a Customer Service function for Retailers
Customer service happens online. Is it so shocking? Everything else happens online. When you think of social media I want you to think of customer service. Customer service is potentially the most important aspect of social media management.
My 2019 Goals and Results
On January 1, 2019, I created the following goals. I accomplished some and failed at others. Today, I am reflecting on my success (or lack thereof) as I plan for my personal and professional goals in 2020.
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My Favorite Books in 2019
Here is a list of my favorite books that I read in 2019. They are not listed in any particular order. Leave a comment below with any thoughts or recommendations for me!
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Advertise on Social Media
The major social media platforms have switched to pay to play models. Did you notice that your Facebook posts don’t reach as many people anymore?
Be a Star on Social Media
When a customer researches your business online they will look for reviews. In fact, 91% of people read reviews and 84% trust online reviews as much as they trust personal recommendations. Your online reviews have two components. The first is the actual comments that people put in their reviews. The second component is the star rating. How many stars (out of 5 stars) will someone give your business? This is called the star rating. 58% of people say that the star rating is the most important criteria for judging that business online. Furthermore, 54% of customers will visit a business’s website after seeing positive reviews.
Why does my retail business need social media?
The reasons you need to be on social media may surprise you. Many experts refer to social media as social media marketing. However, the term Social Media marketing is much too narrow. Social media is many different things in one. Social media is an intersection between customer service, customer reviews, ads and interaction. Businesses need to use social media because it involves the key elements in the customer relationship. Advertising is one of them, yes. Yet, the value of reviews, customer service and interaction cannot be overlooked.