Social Media Story

A Simple Social Story and the Evolution of Social Media I’ve witnessed

Ten years ago, social media was not a talking point during sales calls. As a young sales rep for a Pennysaver in upstate New York I visited all different types of businesses. I met with car dealers, independent grocers, woodworking companies, dog groomers and real estate agents. In 2007, there was not a single person I discussed social media with.

Read more
Web Apps and Plugins

Popular Types of Web Apps and Plugins to Consider for your Website

Creating a new website isn’t quite as simple as selecting a single piece of software anymore. Many websites are the combination of several different pieces of software. These different plugins work together to provide the functionality and features on the website. Your website works best with a combination of carefully selected web apps and plugins.

Read more
3 Things Retail Stores Need to Consider Before Building an Ecommerce Website

3 Things Retail Stores Need to Consider Before Building an Ecommerce Website

Retail stores need to think about a lot before building an ecommerce website for their business. In this article we discuss three key things to consider before you ever hire a developer to begin coding.

Before building an ecommerce website you need to do each of the following.

  1. Evaluate the Competition
  2. Define your Opportunity Cost
  3. Investigate your Industry
Read more
Ecommerce Business Operations

Plan ahead for your Ecommerce Business Operations

Let’s face it, operations isn’t the most popular business function. Figuring out processes can be its own time consuming process! But, when it comes to ecommerce it is absolutely necessary. If your operational processes aren’t in order your customer will feel it! That’s why this blog walks you through the basic operations processes you’ll need to run an ecommerce business effectively.

Read more

You can’t manage digital marketing if you don’t measure analytics

As a society we track everything. We track votes. We track athletes stats. In business, we track our revenue and our expenses. One of the most important metrics we check is the cost of goods sold. We track employee hours and pay rate. We track almost everything we can get our hands on so we can make good decisions about how to run our business. You track your number of likes on Facebook and we track the number of email addresses we’ve collected. Why the heck wouldn’t we track our website traffic?

Read more