3 Things Retail Stores Need to Consider Before Building an Ecommerce Website

3 Things Retail Stores Need to Consider Before Building an Ecommerce Website

Retail stores need to think about a lot before building an ecommerce website for their business. In this article we discuss three key things to consider before you ever hire a developer to begin coding.

Before building an ecommerce website you need to do each of the following.

  1. Evaluate the Competition
  2. Define your Opportunity Cost
  3. Investigate your Industry
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Ecommerce Business Operations

Plan ahead for your Ecommerce Business Operations

Let’s face it, operations isn’t the most popular business function. Figuring out processes can be its own time consuming process! But, when it comes to ecommerce it is absolutely necessary. If your operational processes aren’t in order your customer will feel it! That’s why this blog walks you through the basic operations processes you’ll need to run an ecommerce business effectively.

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Analytics

You can’t manage digital marketing if you don’t measure analytics

As a society we track everything. We track votes. We track athletes stats. In business, we track our revenue and our expenses. One of the most important metrics we check is the cost of goods sold. We track employee hours and pay rate. We track almost everything we can get our hands on so we can make good decisions about how to run our business. You track your number of likes on Facebook and we track the number of email addresses we’ve collected. Why the heck wouldn’t we track our website traffic?

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Blogging

Your Key to Success: Blogging – Be the Local Expert & Dominate Google

Blogging for SEO and Expertise

Blogs are the articles on a website. These articles are usually written by an employee or owner of a website. Sometimes an expert guest will contribute articles to this section of the website. The National Retail Federation Blog is about retail in the United States. If you own a flower shop, your blog might include articles like, “How to Pick the Best Flower Arrangement for Mom,” or “Ways to Personalize Your Valentine’s Day Flowers.” In this article, we talk about the value of blogging for retail businesses. It not only makes you look like an expert but Google loves a good blog too!

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Landing Pages

What are Landing Pages and why do they matter?

Landing Pages

Landing pages are just pages on your website. Each page on your website is called a landing page. Most website templates come with a standard set of landing pages. This varies depending on the template you select and the platform you’re using. Typical landing pages include: About Us, Home Page, Location, Contact Us. These landing pages are essential for most brick & mortar stores.

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