Hello everyone. Thank you for joining me. This morning I just want to answer the question of what is Yoast Local SEO? We get a lot of questions about that. It is a very common app for helping you with your, specifically your local SEO in the context of retail stores. But I just want to give you a quick overview of what Yoast actually looks like.
This trend in retail is good news for brick and mortar store owners. People use their smartphone to research local businesses online before visiting the store to buy. If you own or manage a brick and mortar retail store this information is for you!
Hey, everyone and thanks for joining me. This is Keegan Edwards and today, we’re just gonna answer the question of how to request indexing for a new page on your website in the new Google search console. In the old search console, that you’re probably familiar with. You log into your dash board. You go over to the left to crawl, fetch is Google and then, you have the ability to input the rest of the URL, fetch, or fetch and render and then, you’d have the opportunity to request indexing of that URL.
That process looks a little bit different. If you’re like me, you more probably recently upgraded to the new search console. The new search console just has a re-done content management system here to kind of lay out the reports and update the look and feel, to be a little bit cleaner. It doesn’t have the same language here, on the left hand side. It can be confusing to find where you would actually crawl and fetch the pages, like you are probably accustomed to in the old search console.
In order to do it in the new search console, you go and you select your whole URL and you can either paste it in up here, inspect URL, or you can go here on the left hand side to URL inspection and it will kind of highlight this tool for you. Paste in your URL, there. They’re retrieving data from the Google index. Then, you can see the information about your coverage, right here. You can see whether it’s mobile friendly, whether it’s been submitted to the index or not and whether the crawl was successful and whether it could fetch the page and whether or now it was submitted to the index.
This is where you’re going to put that in and then, you actually have the opportunity here to request indexing for the page, as well and then, get an update to see that it’s been submitted to the index, which is what I did with this page, just today. That’s how you do it in the new search console. It’s in a little bit different spot, but this is where, by inputting your whole URL, you have the opportunity to crawl the page, fetch it and then, request indexing. Thanks very much.
Your website is terrifying your visitors because it says not secure, and Google Chrome started marking at not secured because tons of people’s data was being stolen. So we all know about what happened with Facebook, how he had to testify before Congress. We all know what happened with Equifax, how they lost all those customer’s social security numbers. And your website says not secure, which is literally going to drive your potential customers away from your business.
How do you fix that?
You need an SSL certificate which will change your website from http to https. That will get rid of that not secure sign and make sure that your website is secure and when customers submit sensitive information, that somebody can’t log in and steal it. We all have a responsibility, especially business owners to protect consumers information online. Make sure that your website says secure and make sure that you have an SSL certificate. Otherwise you’re terrifying your customers.
Have you ever tried to call the owner of an independent retail store during the day? You may have more luck catching a ride on Elon Musk’s next shuttle to Mars. Retail store owners are amongst the busiest of all small business owners. Thus, it’s no wonder that stores are always seeking ways to save time.
The pursuit of saving time, however, leads repeatedly to one crucial digital marketing mistake. Store owners neglect their online product catalog.