Two main components of quality SEO

The two key aspects of SEO are: content and technical. 

Technical SEO – this side of seo involves improving the technical aspects of your site in order to improve your ranking. This involves things like security certificates, load times, code optimizations, mobile readiness and schema.org.

Content SEO – this involves adding the appropriate information to your website so Google knows what to rank you for. This involves blogging, building landing pages as well as adding videos and images.