Load times are important for many reasons. The speed your website loads on a device is one of the indicators Google uses to rank your website. In addition, fast loading websites provide a quality user experience. The slower your website loads the more likely it is that people will leave your website. Fast websites rank better in search engines and keep people on your website.
Your website should be responsive. It is really important.
What makes for a great small business website? Can we judge it purely on aesthetics? On visits? How it works on mobile? How many people comment on the blog? Or is it the number of pages on the website that is important? These are important questions. In this blog we’ll review the anatomy of a quality website.
Choosing a website platform for your business website is a big decision. But, what is a website platform?
This trend in retail is good news for brick and mortar store owners. People use their smartphone to research local businesses online before visiting the store to buy. If you own or manage a brick and mortar retail store this information is for you!
Your store’s website is your first impression. Research indicates that 92% of consumers who visit a website for the first time aren’t there to buy! They are there to conduct research.
Okay, so you’re not showing up on Google right now, then there’s probably three main reasons for that.
Your website is terrifying your visitors because it says not secure, and Google Chrome started marking at not secured because tons of people’s data was being stolen. So we all know about what happened with Facebook, how he had to testify before Congress. We all know what happened with Equifax, how they lost all those customer’s social security numbers. And your website says not secure, which is literally going to drive your potential customers away from your business.
How do you fix that?
You need an SSL certificate which will change your website from http to https. That will get rid of that not secure sign and make sure that your website is secure and when customers submit sensitive information, that somebody can’t log in and steal it. We all have a responsibility, especially business owners to protect consumers information online. Make sure that your website says secure and make sure that you have an SSL certificate. Otherwise you’re terrifying your customers.
Have you ever tried to call the owner of an independent retail store during the day? You may have more luck catching a ride on Elon Musk’s next shuttle to Mars. Retail store owners are amongst the busiest of all small business owners. Thus, it’s no wonder that stores are always seeking ways to save time.
The pursuit of saving time, however, leads repeatedly to one crucial digital marketing mistake. Store owners neglect their online product catalog.