Entrepreneur & Author
What I Teach
The six pillars of an online presence
Well designed
Website
Websites need to be responsive, fast, reliable and complete with relevant store information including details about products, services, departments and store offerings.
1
Robust presence on
Social Media
Facebook, Twitter, Instagram, Pinterest and Google are invaluable tools for representing your brand, customer service and relationship to the community you serve.
2
Consistent Campaigns through
Email marketing continues to be one of the most effective means for driving sales in-store and online for brick & mortar businesses.
3
Online Business
Reviews
Consumers trust online business reviews as much as personal recommendations. Platforms like Facebook, Google and Yelp influence foot traffic to your store on a daily basis.
4
Strategies for local
SEO
Most purchase decisions begin with an online search. The Google ranking for your business can mean the difference between booming sales and closing the doors.
5
Garnering consistent
Paid Traffic
Use paid digital advertising to target your ideal customers online. Learn to harness the power of Facebook Ads and Google Ads.
6
Free digital marketing tips
Curating the best articles and videos from industry professionals.
Helping your business attract and retain new customers.
Check out my YouTube channel, Twitter feed or blog for advice to help you grow your business online.
Over 1,200 Stores
Ten years of experience working with over 1,000 brick and mortar retail stores. My goal is to share those experiences to help you improve your business.
My Experience
Uniquely qualified to help.
Over 1,200 stores
Experience creating programs and working directly with over 1,000 brick and mortar independent retailers on marketing.12 years experience
Over ten years experience working with retail stores on print and digital marketing.Retail Results Driven
Understanding the measurables that matter to retail – like average ticket size, lifetime customer value, footfalls and more.
Affordable Solutions
Cost effective solutions and tips that work within the budgets available to mom & pop retailers.Web development
Trained in front-end website development and 8 years experience in the software industry.Integrated
Relationships with the countries largest manufacturers, distributors and retailers across more than 10 major US retail industries.My Companies
