A common mistake is to misjudge the worth of something we cannot touch. It is easy to see a website and imagine it is easy to build, maintain or grow simply because it looks simple on our screen. But, we know this is not true.

A common mistake is to misjudge the worth of something we cannot touch. It is easy to see a website and imagine it is easy to build, maintain or grow simply because it looks simple on our screen. But, we know this is not true.
Your USP is your Unique Selling Proposition. In other words, what makes you different? What makes it unique and therefore valuable to buy from your business versus any other business?
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