A common mistake is to misjudge the worth of something we cannot touch. It is easy to see a website and imagine it is easy to build, maintain or grow simply because it looks simple on our screen. But, we know this is not true.
Before you sell online, you better define your Unique Selling Proposition (USP)
Your USP is your Unique Selling Proposition. In other words, what makes you different? What makes it unique and therefore valuable to buy from your business versus any other business?
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