What does the BASE (Be a Star, Advertise, Serve, Engage) strategy in action look like on a Facebook page?
Advertise on Social Media
The major social media platforms have switched to pay to play models. Did you notice that your Facebook posts don’t reach as many people anymore?
The Ugly Truth About Facebook for Small Businesses
Yesterday, I was scrolling through my favorite photo blog when I noticed a headline that caught my eye, We’re pulling the plug on Facebook. Yes, one of my favorite bloggers, TheChive, was removing their content from Facebook. This move would have been unthinkable just a few short years ago!
Why are they removing their articles, photos and videos from Facebook? Simple. Because they’re paying attention. They, like many other small businesses and bloggers, have realized that Facebook decided to change the rules. So, TheChive decided to stop playing the game.