We’ve covered four platforms so far in my blog posts. I would encourage every independent retailer to use at least one of the platforms. There are others that may be valuable for you depending on your industry and experience.
Read more
We’ve covered four platforms so far in my blog posts. I would encourage every independent retailer to use at least one of the platforms. There are others that may be valuable for you depending on your industry and experience.
Read morePinterest is a social media platform that is often compared to digital scrapbooking.
Read moreLike Twitter, Instagram doesn’t have a star rating system. But that doesn’t mean you can’t look like a star. Customers judge your social presence even if they don’t interact with your business at all. Customers research the businesses they want to buy from.
For a small business to succeed on any social media platform it needs to do four basic things. First, look great, or ‘Be a Star’. Second, Advertise. Next, Serve your customers with your messaging. Finally, engage your customers. Let’s review what each of these phases looks like on Twitter.
Read moreWhat does the BASE (Be a Star, Advertise, Serve, Engage) strategy in action look like on a Facebook page?
Social media platforms exist so people can interact and engage with other people.
Customer service happens online. Is it so shocking? Everything else happens online. When you think of social media I want you to think of customer service. Customer service is potentially the most important aspect of social media management.
Social media platforms exist so people can interact and engage with other people.
Customer service happens online. Is it so shocking? Everything else happens online. When you think of social media I want you to think of customer service. Customer service is potentially the most important aspect of social media management.
The major social media platforms have switched to pay to play models. Did you notice that your Facebook posts don’t reach as many people anymore?