Be a star on social media

Be a Star on Social Media

When a customer researches your business online they will look for reviews. In fact, 91% of people read reviews and 84% trust online reviews as much as they trust personal recommendations. Your online reviews have two components. The first is the actual comments that people put in their reviews. The second component is the star rating. How many stars (out of 5 stars) will someone give your business? This is called the star rating. 58% of people say that the star rating is the most important criteria for judging that business online. Furthermore, 54% of customers will visit a business’s website after seeing positive reviews. 

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Why does my retail business need social media?

The reasons you need to be on social media may surprise you. Many experts refer to social media as social media marketing. However, the term Social Media marketing is much too narrow. Social media is many different things in one. Social media is an intersection between customer service, customer reviews, ads and interaction. Businesses need to use social media because it involves the key elements in the customer relationship. Advertising is one of them, yes. Yet, the value of reviews, customer service and interaction cannot be overlooked. 

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Social Media Story

A Simple Social Story and the Evolution of Social Media I’ve witnessed

Ten years ago, social media was not a talking point during sales calls. As a young sales rep for a Pennysaver in upstate New York I visited all different types of businesses. I met with car dealers, independent grocers, woodworking companies, dog groomers and real estate agents. In 2007, there was not a single person I discussed social media with.

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