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The Importance of Making your Website Responsive

importance of making a responsive website

Your website should be responsive. It is really important.

Why?

In 2016 Google announced that more than 50% of searches on Google happen on a smartphones. That means more people search for things on Google using a smartphone than a laptop, desktop, and tablet combined. Obviously, this means more people are visiting websites through search engines on mobile than any other device. If you have analytics set up on your website right now, take a look. It’s likely that your website receives more than fifty percent of its visits on mobile phones.

I am going to share some old news too. Sixty-one percent of mobile users report they are unlikely to return to a mobile site they have trouble accessing it. Furthermore, 40% report that they visit a competitor’s website instead.

Your website needs to work well on every type of device that can access the internet. Lucky for you (and your web developer), responsive web design creates a website that does just that. If you look at the analytics on your current website it’s likely you receive visits from all types of device. These are visitors looking for information about your business, products and services. Don’t make things difficult for them.

Responsive vs. Mobile-Site

Responsive websites provide the best user experience. Mobile sites do not.

Mobile sites are a separate version of your website. That means at best, there is a higher cost of maintenance. At worst, the mobile site is different from the laptop version of the site. With a responsive website all the pages on a laptop are also on a mobile phone. Mobile websites often lack pages that appear on the laptop version of the website. More than 50% of visitors come from smartphones. Most of your visitors can’t see all the pages on your website.

The other problem with mobile sites is that they are not multi-channel. Mobile is very important. Yet, depending on your market, you’re likely to receive a lot of traffic from many devices. Many people use more than one device to access the internet. Don’t you?

Responsive design ensures a quality user experience. It doesn’t matter if someone is using the smallest smartphone or a smart television. Neither mobile sites, nor laptop versions work on tablets. If 17% of your visitors are using a tablet like an iPad to access your website don’t make them struggle. The mobile site or a laptop version of your website won’t work well.

To imagine how silly mobile websites are in today’s world, let use a real world analogy. Let’s imagine your brick and mortar store has three doors for customers. Would you make all three doors easy to enter? Would all three doors allow access to the whole store? That is the equivalent of a responsive website.

A mobile site, is the same as building three doors, however, only door #1 allows access to the whole store (laptop door). One door allows access to only the front half of the store (mobile website door). And door #3 (tablet door) allows access to the whole store, but it’s a county fair fun house view of the store. Everything is distorted. Would anyone set up their store this way?

The answer is no, of course. But, thousands of businesses still rely on a mobile website version or even worse, no mobile site at all. Nothing says, “I don’t want your business,” like making it difficult to access your website.

Conclusion on the importance of making your website responsive

To sum it up, make sure you have a responsive website. Technology already favors responsive web design. Mobile sites, like all technology, will be deprecated over the next few years. The foreseeable future of websites and consumer expectations rest in responsive design.

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