Strategies for Collecting Email Addresses at your small business
This is the most important step in the Collect, Send, Track, Repeat system. Without a growing email list, you have no one to send your promotional messages to!
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Small Business Owners: Please Start Doing Email Marketing
I am going to make an important statement. If you’re not doing regular email marketing, listen up. Email Marketing is the single most valuable thing you can start doing for your business today.
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What to post on Instagram – Small Business
Like Twitter, Instagram doesn’t have a star rating system. But that doesn’t mean you can’t look like a star. Customers judge your social presence even if they don’t interact with your business at all. Customers research the businesses they want to buy from.
Social Media is for Customer Service
Customer service happens on social media, whether you realize it or not
Customer service happens online. Is it so shocking? Everything else happens online. When you think of social media I want you to think of customer service. Customer service is potentially the most important aspect of social media management.
Advertise on Social Media
The major social media platforms have switched to pay to play models. Did you notice that your Facebook posts don’t reach as many people anymore?
How good is your website right now?
Understanding where you are to determine where you can go
Let’s have an honest conversation with ourselves. This is important. It is often difficult. Before we begin, let’s start with an analogy.
8 Questions to answer before you start building your ecommerce website
Building an ecommerce website for your retail business takes a lot of time, energy and money. Before you start building you need to have a plan. Ask yourself these 8 questions before you begin the process.
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You can’t manage digital marketing if you don’t measure analytics
As a society we track everything. We track votes. We track athletes stats. In business, we track our revenue and our expenses. One of the most important metrics we check is the cost of goods sold. We track employee hours and pay rate. We track almost everything we can get our hands on so we can make good decisions about how to run our business. You track your number of likes on Facebook and we track the number of email addresses we’ve collected. Why the heck wouldn’t we track our website traffic?
What are Landing Pages and why do they matter?
Landing Pages
Landing pages are just pages on your website. Each page on your website is called a landing page. Most website templates come with a standard set of landing pages. This varies depending on the template you select and the platform you’re using. Typical landing pages include: About Us, Home Page, Location, Contact Us. These landing pages are essential for most brick & mortar stores.