We’ve covered four platforms so far in my blog posts. I would encourage every independent retailer to use at least one of the platforms. There are others that may be valuable for you depending on your industry and experience.
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How to use Pinterest for Marketing Small Business
Pinterest is a social media platform that is often compared to digital scrapbooking.
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What to post on Instagram – Small Business
Like Twitter, Instagram doesn’t have a star rating system. But that doesn’t mean you can’t look like a star. Customers judge your social presence even if they don’t interact with your business at all. Customers research the businesses they want to buy from.
What to post on Twitter for Small Business
For a small business to succeed on any social media platform it needs to do four basic things. First, look great, or ‘Be a Star’. Second, Advertise. Next, Serve your customers with your messaging. Finally, engage your customers. Let’s review what each of these phases looks like on Twitter.
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Basic Retail Content Strategies for Facebook
What does the BASE (Be a Star, Advertise, Serve, Engage) strategy in action look like on a Facebook page?
Social Media is for engaging with your customers
Social media platforms exist so people can interact and engage with other people.
Social Media is for Customer Service
Customer service happens on social media, whether you realize it or not
Customer service happens online. Is it so shocking? Everything else happens online. When you think of social media I want you to think of customer service. Customer service is potentially the most important aspect of social media management.
Most Independent Retailers Still Don’t Know How to Meaningfully Engage on Social Media – The Importance of Local Relevance
Social media platforms exist so people can interact and engage with other people.
In 2020, Social Media Management is a Customer Service function for Retailers
Customer service happens online. Is it so shocking? Everything else happens online. When you think of social media I want you to think of customer service. Customer service is potentially the most important aspect of social media management.
Be a Star on Social Media
When a customer researches your business online they will look for reviews. In fact, 91% of people read reviews and 84% trust online reviews as much as they trust personal recommendations. Your online reviews have two components. The first is the actual comments that people put in their reviews. The second component is the star rating. How many stars (out of 5 stars) will someone give your business? This is called the star rating. 58% of people say that the star rating is the most important criteria for judging that business online. Furthermore, 54% of customers will visit a business’s website after seeing positive reviews.