Be a star on social media

Be a Star on Social Media

When a customer researches your business online they will look for reviews. In fact, 91% of people read reviews and 84% trust online reviews as much as they trust personal recommendations. Your online reviews have two components. The first is the actual comments that people put in their reviews. The second component is the star rating. How many stars (out of 5 stars) will someone give your business? This is called the star rating. 58% of people say that the star rating is the most important criteria for judging that business online. Furthermore, 54% of customers will visit a business’s website after seeing positive reviews. 

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Social Media Story

A Simple Social Story and the Evolution of Social Media I’ve witnessed

Ten years ago, social media was not a talking point during sales calls. As a young sales rep for a Pennysaver in upstate New York I visited all different types of businesses. I met with car dealers, independent grocers, woodworking companies, dog groomers and real estate agents. In 2007, there was not a single person I discussed social media with.

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Find Us On Facebook

The Ugly Truth About Facebook for Small Businesses

Yesterday, I was scrolling through my favorite photo blog when I noticed a headline that caught my eye, We’re pulling the plug on Facebook. Yes, one of my favorite bloggers, TheChive, was removing their content from Facebook. This move would have been unthinkable just a few short years ago!

Why are they removing their articles, photos and videos from Facebook? Simple. Because they’re paying attention. They, like many other small businesses and bloggers, have realized that Facebook decided to change the rules. So, TheChive decided to stop playing the game.

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