Digital Marketing Book

Book Outline

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Outline

Title: Remarkable Web – The Essential Guide to Thriving Online

Subtitle: Establishing the Six Pillars of an Online Presence for Independent Retailers

Thick Paragraph – (My book will help independent retailers who struggle to establish a strong online presence for their business. My book will help them understand the fundamentals so that they can make good decisions, create proper budgets and build the right processes to represent their business online.)

One Page About Book – (My book will help independent retailers who struggle to establish a strong online presence for their business. My book will help them understand the fundamentals so that they can make good decisions, create proper budgets and build the right processes to represent their business online. This book is for anyone who owns a retail store. No matter how big your business is, or how long you’ve been in business. No matter what your budget is or whether you’d like to sell online or not. This book is to help you continue to move your digital presence forward. This book will talk about the six essential aspects of a quality online presence. Those are: Websites, Social Media, Email Marketing, Online Reviews, Local SEO and Paid advertising. This book will help arm retailers with the knowledge necessary to pick high quality vendors, dedicate the right employees to running these pieces of their business and establish budgets.

  1. Introduction
  2. Six Pillars of Digital Presence
  3. Websites
    1. Why does my business need a strong website?
    2. Technical
      1. Choose a domain name
      2. Choosing a domain name registrar
      3. Choose a website platform
      4. Ensure user security
    3. Anatomy of a Quality Website
      1. How should my website be set up technically?
        1. Responsive
        2. Load Time
        3. SSL Certificate
      2. What pages do I need on my website?
        1. Landing Pages
        2. Product Catalogs
      3. What type of content should I include on my website?
        1. Contact Info
        2. Lead Capture
      4. How do I know if my website is performing well?
        1. Analytics
    4. Ecommerce v. Informational Website?
      1. Framework for decision making
        1. Competitive edge & Unique Selling Proposition
    5. Web Apps & Plugins
      1. What are web apps and plugins?
    6. Website worksheet
  4. Social Media
    1. Why does my business need Social Media?
    2. How to succeed on Facebook
    3. What to do with Twitter
    4. What works on Pinterest
    5. Showcase yourself on Instagram
    6. Google Plus
    7. Houzz
    8. Social Media Worksheet
  5. Email Marketing
    1. Why do I need to do email marketing?
    2. Major platforms
      1. MailChimp
      2. Constant Contact
    3. Analytics
    4. How to execute email marketing
    5. Email Marketing Worksheet
  6. Directories & Online Reviews
    1. Why do I need to pay attention to online reviews and directory information?
  7. Local SEO
    1. Why do I need to have strong SEO?
  8. Paid Traffic
    1. Why should I pay for traffic?
    2. What platforms should I use?
  9. Picking Vendors
    1. In-source v. Outsource Digital Marketing
    2. How much should I pay?
  10. Training Employees
    1. What type of training is available?
  11. Establishing Budgets
    1. How much should I dedicate to each aspect?
  12. Executing Strategies
    1. How each platform works together.
  13. Beware – Pitfalls, Scams and Dead ends
  14. Conclusion

Notes for Book Outline

  1.  Introduction
    1. Attention Grabber – Why? (read this book)
    2. Who? – Who am I , why should reader listen to me?
    3. What? _ What is in it for the reader in reader for listening to me?
    4. How? – How can they make the most of this book? Most of this experience?
    5. Not just about selling online!!!
  2. Six Pillars Of Digital Presence
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