Industry News

How to connect Mailchimp to Shopify

How to connect Mailchimp to Shopify

What happened between MailChimp & Shopify?

Mailchimp and Shopify issues statements outlining that the MailChimp app will no longer be available on Shopify.

MailChimp’s Statement

Shopify’s Statement

Shopify Workarounds – MailChimp Article

What are my options to still connect my MailChimp account with my Shopify website?

Shopify Apps

Privy

MailChimp Forms by MailMunch

Justuno

MailMunch Email Popup

Marsello

Popup for MailChimp

Hive.co: Email Marketing

Other Third Party Solutions

ShopSync

Zapier

MailMunch

Automate.io

How to Connect MailChimp to Shopify Video Transcript

Keegan Edwards:
Good morning. So on March 22nd, MailChimp and Shopify both issued a joint statement, March 22nd 2019, saying that they were no longer going to support the MailChimp native app for Shopify.

Keegan Edwards:
So this means that a lot of users who are automating their email marketing through their e-commerce site on Shopify are no longer going to have access or the ability to use MailChimp’s native integration to automate their campaigns, send product suggestions, send followup emails, or collect email addresses specifically using the MailChimp app on Shopify.

Keegan Edwards:
Now this is definitely going to be a change for a lot of retailers as they try to make decisions about how to adjust and how to still capture email addresses, still integrate those email addresses into their ongoing email marketing campaigns. Why did this happen? Well, Shopify recently changed and updated their terms of service to have very strict ways of sharing information back and forth between any apps that were using its platform. Unfortunately for the relationship between MailChimp and Shopify, MailChimp has some pretty serious privacy protections, as does Shopify, but neither really could find some common ground for how they shared user data and customer information as part of Shopify’s new terms of service.

Keegan Edwards:
So as part of that they decided to end the relationship, remove the app from the platform and both issued joint statements which I’ll link to in this article. What that means for retailers is that they have until May 12th 2019 to find new solutions for how to actually integrate their MailChimp, one of the most popular email marketing platforms or email marketing service providers, into the Shopify platform.

Keegan Edwards:
The really good news out of all this is that are a lot of solutions available to retailers to still use their MailChimp account with Shopify. It is going to require the use probably of a third party in most instances, so MailChimp’s actually issued an article, kind of a blog, titled Shopify Workarounds or MailChimp for Shopify Solutions. In this they do outline some of the alternative solutions that are available, so there’s three specific integrations that they point to, ShopSync, Zapier and Automate.io as applications that you can still use on Shopify that will integrate with MailChimp.

Keegan Edwards:
Now the thing to know is the MailChimp app worked in a very specific way. So it accounted for automations, it accounted for email capture, it accounted for a feature set that will be available through these other apps, but you will actually need to reconfigure these apps based on their content management system and the way that the integrations from the third party flow between MailChimp and Shopify. So those are a few options. We’ll link to all of those.

Keegan Edwards:
The other option is if you’re working with a developer currently, there is MailChimp site code that’s generated in your account. So it allows you to basically generate custom code that you can imbed on your website that will give you features like popups, forms and retargeting ads. So those can all still be linked just be doing a code installation. But I know for many people using Shopify that they kind of do that to avoid having to do their own code maintenance and code installation on their site. So if those don’t work for you, definitely checkout ShopSite, Zapier, Automate.io.

Keegan Edwards:
But there are a few other too. So we’ve kind of compiled a list of others that will kind of mimic certain features from the native MailChimp app that are apps that are available right on the Shopify app store.

Keegan Edwards:
So a few of these to name them and, again, the links directly to each of these will be available. But one is Privy, the other is MailChimp Forms by a company called MailMunch. I’ll talk about them a little bit more in a minute. There’s Justuno, there is Marsello Marketing Automation, Popup for MailChimp. Now that’s not actually built by MailChimp or part of a MailChimp app but it’s called Popup for MailChimp. It’s by a company called ClearWest and then there’s Hive.co which is by a company called Hive and it’s for email marketing.

Keegan Edwards:
Now my personal recommendation is to check out MailMunch. That is an app that we’ve used or installed for customers in similar situations to this. That will integrate with MailChimp and give you a lot of the feature sets available through the MailChimp app, so things like Popup and embedded, you know, having the ability to create themes and match your site, having the ability to embed popups, embed email capture right into the site, embed a top bar, or kind of have a slider box on the site. So all the email capture features are there and then you can work to do some of those automations still natively in MailChimp on the backend for the customers that opt into your list.

Keegan Edwards:
Actually tying it into your specific product feed, some of those features will be available for specific product remarketing through MailMunch. Others you may need to take advantage of some of the, you know, depending on how you had your email marketing setup, you may need to look into some of those other apps that we’ve mentioned and again we’ll link to, that will help you essentially mimic all the functionality that you had.

Keegan Edwards:
Unfortunately the native app won’t be there at least for the time being. So these work arounds are available but they are going to take work. You can either do some code installation to mimic the changes or try to find a combination of the apps that we’ve mentioned to try to rebuild some of the functionality that you had.

Keegan Edwards:
Now important to know, if you are using the MailChimp native app, there are some things that you should do to get yourself to that alternative solution. So one of the things, or the way that we kind of would recommend and MailChimp specifically recommends you approach this, is installing that third party. So installing your third party providers and after you’ve done that then disconnect the MailChimp app so that you don’t have any downtime or distance between what you’ve done.

Keegan Edwards:
Now again, you have until May 12th of 2019 to do this. So install a new provider and then disconnect. If you do disconnect your MailChimp app before installing a new solution you’re likely going to deal with some disruption, either with product recommendations or some other blocks that may occur.

Keegan Edwards:
So, you know, check out the solutions for custom coding as well. You know, if you can’t do it, MailChimp does have a MailChimp expert ecosystem and you may be able to contact a MailChimp expert to help you install on your Shopify site, the code that MailChimp’s providing. Or if you’re kind of managing everything yourself, don’t have the developer resources, you know, again, check out the links to all the different apps. They do integrate with MailChimp, however they’re not going to all have all the same features or the same way of building those features, so they need to be rebuilt.

Keegan Edwards:
Best of luck with the transition from MailChimp’s native Shopify app to a new application and if it’s done right and it’s done well, take some planning, take some time to do the research, you should be able to mimic or get setup again with most of the features that you’re already using.

Keegan Edwards:
That’s not inspired about being on Shopify, even though one app is not going to be available anymore, there’s plenty of other apps, you know, over a 1000 apps in the Shopify app store that could help you still achieve your goal with your e-commerce site and your email marketing integration.

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *